Is it possible to add one more word on the blasted heaths about resumes?
Why, of course! Over the years resumes have morphed from roughly hacked tombstones into personal epics. Here’s what I mean: many folk take their names, contact information and data about all the jobs held, slap them on a nice piece of paper in crisply starched, latest fashionable language and call it a resume. Beware of unscrupulous resume writing professionals who do this too (and charge tall lettuce for it!). Feh! Boring,uninteresting, ineffective and just like all the thousands of others recruiters take a 5-second blink at. Having a resume that looks like all the others in the pile on a recruiter’s desk is the fastest way for it to get crumpled into a wastebasket ball.
Consider that the resume is only one move in the job mating dance. The dance is a series of steps calculated to move the seeker closer to the goal–the interview. That is exactly why a resume should be the most wonderful crown of feathers or the sweetest song or something that makes the dancer different and gets positive attention. Look at this: the very hottest place to “do your dance” these days is on a YouTube video. Some headdress!
The 21st century twist on the basic job search mating dance is the addition of social media to the marketing mix. That’s right: marketing mix. “Resume” can be interpreted, “sales brochure” because a job search is at its core a well thought out and executed marketing campaign. That makes the job seeker not only the product maker but the Project Manager as well. So, today’s effective, hard-hitting job search campaign will include an updated resume, a clean Facebook view, a Twitter feed and a fully optimized LinkedIn profile. Add to that a website/online portfolio for artists and writers. Next time, how about a closer look at the challenges the “new job search” present and how to handle them?