Resume, Resume, Wherefore Art Thou, Resume?


Wherefore art thou, resume?

Wherefore art thou, resume?

Is it possible to add one more word on the blasted heaths about resumes?

Why, of course! Over the years resumes have morphed from roughly hacked tombstones into personal epics. Here’s what I mean: many folk take their names, contact information and data about all the jobs held, slap them on a nice piece of paper in crisply starched, latest fashionable language and call it a resume. Beware of unscrupulous resume writing professionals who do this too (and charge tall lettuce for it!). Feh! Boring,uninteresting, ineffective and just like all the thousands of others recruiters take a 5-second blink at. Having a resume that looks like all the others in the pile on a recruiter’s desk is the fastest way for it to get crumpled into a wastebasket ball.

Consider that the resume is only one move in the job mating dance. The dance is a series of steps calculated to move the seeker closer to the goal–the interview. That is exactly why a resume should be the most wonderful crown of feathers or the sweetest song or something that makes the dancer different and gets positive attention. Look at this: the very hottest place to “do your dance” these days is on a YouTube video. Some headdress!

The 21st century twist on the basic job search mating dance is the addition of social media to the marketing mix. That’s right: marketing mix. “Resume” can be interpreted, “sales brochure” because a job search is at its core a well thought out and executed marketing campaign. That makes the job seeker not only the product maker but the Project Manager as well.  So, today’s effective, hard-hitting job search campaign will include an updated resume, a clean Facebook view, a Twitter feed and a fully optimized LinkedIn profile. Add to that a website/online portfolio for artists and writers. Next time, how about a closer look at the challenges the “new job search” present and how to handle them?

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