INTRODUCTION: Marketing. Not just for shopping mall stores any more.
Just as we sat and kicked some ideas around about professional image, we will do the same with marketing a career. To begin with, let me take you all the way back to this: You are not a product. You are a person. You use your talent and skill to produce a product. You are the sole proprietor of You.com or You LLC, whatever. There is a title available called, You, Inc. which you may purchase through amazon.com.
When mention of marketing comes up, it calls forth images of retailing behemoths like Macy’s, Bloomingdale’s, and Marshall’s. The terms in a discussion about personal career marketing do come from product marketing. That is no surprise since the “new job search” method means to approach the job search as if mounting a marketing campaign. When businesses want to consider a new direction, they “count the cost”. Businesses do an analysis of what they have, what they have to gain, and what they may stand to loose called a SWOT analysis —Strengths, Weaknesses, Opportunities, and Threats.
You know me. I’m all about the knowledge and the learning. More later.